Privacy Policy

Last updated: 2 September 2026

Big Smoke Data Pty Ltd (ACN 672 147 090) (“Big Smoke Data”, “we”, “us”, or “our”) is based in New South Wales, Australia. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use bigsmokedata.com, our applications, APIs, and embeddable widgets (collectively, the “Service”).

1. What We Collect

Customer accounts and Team members:

  • First and last name, email address, and authentication provider
  • Profile picture, where provided by your authentication provider
  • Team information such as Team name, industry, country, billing email, and branding
  • Widget configuration, including colours, logos, titles, descriptions, and authorised embed domains
  • Account and Team creation dates, account status, and records of acceptance of our Terms of Service and Privacy Policy
  • Service usage and activity, including logins, widget configuration, API activity, and report usage

Billing and payments:

  • Subscription and payment information processed through Stripe
  • We store identifiers such as your Stripe customer ID, Stripe subscription ID, and billing email
  • We do not store credit card numbers or complete payment credentials

REST API users:

  • API access and usage information, including usage volume
  • API keys are stored in hashed form and cannot be retrieved by us after creation. A limited preview may be retained to help identify a key
  • API key metadata such as creation date, status, associated Team, and usage information

Visitors to embedded widgets:

  • Widget ID, embedding domain, page path excluding query parameters, date and time, and relevant usage or interaction information
  • An IP address may be processed temporarily for security and rate-limiting purposes but is not retained as widget analytics
  • We do not collect names, email addresses, or account information from public widget visitors unless they separately provide that information or create an account

2. How We Use Personal Information

  • Provide, operate, maintain, and improve the Service
  • Create and manage user accounts and Teams
  • Authenticate users and maintain account security
  • Provide and operate widgets, APIs, and related services
  • Process subscriptions, payments, and billing
  • Monitor usage and enforce service limits
  • Prevent fraud, abuse, unauthorised access, and other security issues
  • Provide customer and technical support
  • Generate aggregated and non-identifying analytics about use of the Service
  • Send transactional and service communications, including account verification, password resets, security notices, and service updates
  • Send marketing or promotional communications where you have opted in to receive them
  • Comply with legal and regulatory obligations
  • Protect our rights, property, systems, users, and the Service

3. Sharing and Disclosure

We may share personal information with service providers and technology providers who help us operate and deliver the Service, including:

  • Stripe for subscription, billing, and payment processing
  • AWS for email delivery and other infrastructure services
  • Cloudflare for content delivery, DNS, and object storage
  • Vercel for web application hosting
  • DigitalOcean for backend hosting, where used
  • Google for authentication and, where enabled, website analytics
  • Microsoft for authentication and Microsoft Entra ID services
  • Other technology, infrastructure, security, or professional service providers reasonably required to operate the Service

We may also disclose information where required or authorised by law, or where reasonably necessary to protect our rights, users, systems, or the Service.

We do not sell personal information.

4. Cookies and Tracking

Our embedded widgets do not currently use cookies or persistent browser identifiers for analytics.

Widget requests may be recorded for purposes such as measuring widget usage, identifying the widget being used, recording the domain and page where a widget is embedded, and understanding basic usage patterns. An IP address may be processed temporarily for security and rate-limiting purposes but is not retained as widget analytics.

Our website may use services such as Google Analytics or Microsoft Clarity if these services are introduced. Where we introduce cookies, persistent identifiers, or other tracking technologies that materially change how personal information is collected or used, we will update this Privacy Policy as appropriate.

Customers are responsible for considering and meeting their own privacy and cookie disclosure obligations in relation to their websites and their use of our widgets.

5. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include access controls, authentication and security measures, secure infrastructure, and other safeguards appropriate to the nature of the information we hold. API keys are stored in hashed form rather than as plaintext credentials.

Personal information may be stored or processed in Australia and in other countries where we or our service providers operate. While we take reasonable steps to protect information, no method of transmission, storage, or electronic security is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as otherwise required or permitted by law.

Following closure of an account or Team, we may retain certain information where necessary for legal, accounting, security, fraud prevention, dispute resolution, compliance, or other legitimate operational purposes. Backups may also retain information for a limited period after deletion.

When personal information is no longer required, we take reasonable steps to delete or de-identify it, taking into account applicable legal, operational, and security requirements.

7. Your Rights

Where applicable, the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles provide individuals with rights in relation to their personal information.

You may contact us to request access to personal information we hold about you or to request correction of information that is inaccurate, incomplete, or out of date. You may also contact us about how we handle your personal information, including marketing communications.

We may need to verify your identity before processing a request. In some circumstances, we may be unable to provide access to or make changes to personal information where permitted or required by law.

To make a request or raise a privacy concern, contact us at [email protected].

8. International Data Transfers

Some of our service providers may store or process personal information outside Australia. This may include providers used for cloud infrastructure, payment processing, authentication, email delivery, content delivery, analytics, security, and other technology services.

Where personal information is disclosed to an overseas recipient, we take reasonable steps to ensure that the disclosure and handling of that information complies with applicable privacy laws.

9. Customer-Provided Content

Customers may provide information or content when configuring their Teams and widgets, including logos, colours, branding, widget titles, descriptions, contact details, domains, and other configuration information.

Customers are responsible for ensuring that information they provide to Big Smoke Data, including any personal information, may lawfully be provided to us and processed in connection with the Service.

Where we process personal information on behalf of a customer, we generally process that information in accordance with the customer's instructions and the terms governing their use of the Service.

10. Children

Big Smoke Data is a business-to-business service and is not directed towards children. We do not knowingly seek to collect personal information from children for the purpose of providing the Service.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our Service, practices, technology, or legal obligations. We will update the “Last updated” date when changes are made. Where appropriate, we may notify users of material changes through the Service, our website, or email.

12. Contact

Big Smoke Data Pty Ltd
[email protected]

See also our Terms of Service.